CAT.
Brief:
L’encàrrec per a la imatge de la Diada Nacional de Catalunya 2025 proposava representar una Catalunya diversa, humana i participativa. El repte era evitar una representació simbòlica tancada i traduir aquests valors en una proposta on la diversitat no fos només un missatge, sinó una realitat incorporada al mateix procés creatiu.
Proposta:
La solució va consistir a traslladar l’objectiu de l’encàrrec al mètode de treball: persones d’edats, orígens i col·lectius molt diversos, van ser convidades a interpretar la Senyera mitjançant tècniques i materials afins a les seves capacitats. La identitat visual neix d’aquestes expressions reals, convertint la participació en llenguatge gràfic.
El projecte es va construir a partir de peces físiques realitzades per participants amb perfils i contextos diversos, utilitzant tècniques artístiques variades. L’equip de disseny va articular aquestes aportacions en un sistema visual comú, en múltiples formats, per obtenir una campanya humana i honesta que convidava a la tolerància i la participació.
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ENG.
Brief:
The commission for the visual identity of Diada Nacional de Catalunya 2025 aimed to represent a diverse, human, and participatory Catalonia. The challenge was to avoid a closed or purely symbolic representation and to translate these values into a proposal where diversity was not just a message, but an intrinsic part of the creative process itself.
The commission for the visual identity of Diada Nacional de Catalunya 2025 aimed to represent a diverse, human, and participatory Catalonia. The challenge was to avoid a closed or purely symbolic representation and to translate these values into a proposal where diversity was not just a message, but an intrinsic part of the creative process itself.
Proposal:
The solution was to shift the objective of the commission into the working methodology. People of different ages, backgrounds, and social groups were invited to reinterpret the Senyera using techniques and materials aligned with their own abilities and forms of expression. The visual identity emerges directly from these real, tangible contributions, transforming participation into a graphic language.
The solution was to shift the objective of the commission into the working methodology. People of different ages, backgrounds, and social groups were invited to reinterpret the Senyera using techniques and materials aligned with their own abilities and forms of expression. The visual identity emerges directly from these real, tangible contributions, transforming participation into a graphic language.
The project was built from physical pieces created by participants with diverse profiles and contexts, employing a wide range of artistic techniques. The design team curated and structured these contributions into a coherent visual system, deployed across multiple formats, resulting in a human, honest campaign that actively encourages tolerance and collective participation.
Direcció d'art, disseny i producció / Art direction, design and production: @parteedesign
Agraïments participants/ Thanks to: CEEPSiR l’Estel, Sant Tomàs, les veïnes i veïns del c/ Nou de la Torre d’Oristà, Raúl, Muriel, Ritu
Fotos print exterior/ Exerior photo: Arnau Rovira & Partee & Ruben Moreno
