CAT
El Plat Favorit, o com un concurs de plats tradicionals catalans s'acaba convertint en una campanya de festival.
L'encàrrec era generar una campanya original i colorista pel Plat favorit 2021, un concurs on els lectors de la revista Cuina podien decidir quina era la seva recepta tradicional catalana preferida. 
Per tal d'obtenir una campanya ben trencadora, es va crear un line-up de festival musical, on s'adjudicava un logotip i estil musical per cadascun dels plats.
El divertimento màxim va ser la reinterpretació dels plats clàssics catalans a través de bodegons fets d'objectes quotidians.

ENG
"El Plat Favorit" (The Favorite Dish in Catalan), or how a contest of traditional Catalan dishes, ends up becoming a festival campaign.
The brief was to generate an original and colorful campaign for "El Plat Favorit", a contest where readers of the magazine Cuina could decide which was their favorite traditional Catalan recipe.
For a truly groundbreaking campaign, each dish was given its own logo and musical style, based on the music festival line-up.
The reinterpretation of classic Catalan dishes through still lifes with common objects was an absolute blast.





Art direction, design and production: @parteedesign
Project manager: @rubioclotet
Still photo: @xeviabrilphoto
Video: @xumariroca
Music: @gallefa 
Vocals: @parteedesign
Food styling: @cook_id

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