![](https://cdn.myportfolio.com/bd192764-6e59-49dc-8e4b-f2ac6a4e97df/ee37cb15-f7fd-45c6-9422-3850ad90bb92_rw_3840.jpg?h=f696820e5d05575577dfd606689960aa)
CAT.
El concurs del plat favorit del 2022 va començar amb la temàtica d'esmorzars de forquilla.
"passió forquillera" va ser el lema principal, representant un estil de vida per a aquells que viuen per menjar i especialment per esmorzar de forma deliciosa.
El concurs va constar de 12 plats, dividits en tres elements naturals: terra, aigua i foc. Aquesta passió va arribar a trencar alguns dels plats favorits.
Per promoure aquesta passió, es va realitzar una campanya creativa que mostrava i explicava aquest amor a través de bodegons i un spot publicitari on es mostrava la passió interior de degustar un esmorzar deliciós.
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ENG.
The Favorite Dish Contest of 2022 began with the theme of Fork Breakfasts ( a catalan phrase for a copious salty breakfast ). "Fork Passion" served as the main motto, representing a way of life for those who live to eat, especially indulging in delicious breakfasts.
The contest consisted of 12 dishes, divided into three natural elements: earth, water, and fire. This passion even led to breaking some of the dishes.
To promote this passion, a creative campaign was carried out, showcasing and explaining this love through still-life images and a commercial spot that portrayed the inner passion of savoring a delightful breakfast.
![](https://cdn.myportfolio.com/bd192764-6e59-49dc-8e4b-f2ac6a4e97df/17d94446-20bd-486c-bb1e-271d20d7e85d_rw_1920.jpg?h=a35eba956958babf7dad239b9f2e03af)
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![](https://cdn.myportfolio.com/bd192764-6e59-49dc-8e4b-f2ac6a4e97df/d2b1267b-b09c-4a02-8b37-6b1fe8039985_rw_1920.png?h=e4ff0f911576f18e30bb0d3aacf96c14)
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![](https://cdn.myportfolio.com/bd192764-6e59-49dc-8e4b-f2ac6a4e97df/73112ed4-5156-4525-bfa8-b3c7f187c34d_rw_1920.png?h=7c12837619a24b39312195bfdd7440bd)
![](https://cdn.myportfolio.com/bd192764-6e59-49dc-8e4b-f2ac6a4e97df/e99420aa-301c-43b9-b355-c4431d4c1dd5_rw_1920.jpg?h=065b7ff0f6c2a9cb8229ab6a0966f91c)
![](https://cdn.myportfolio.com/bd192764-6e59-49dc-8e4b-f2ac6a4e97df/7b461480-dd0d-4d20-859c-84119e00208d_rw_1920.png?h=d8190e55701b8237247f58be9cc61f7a)
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![](https://cdn.myportfolio.com/bd192764-6e59-49dc-8e4b-f2ac6a4e97df/0f0b05e5-edfb-4780-ae6b-17ac815fb6a8_rw_1920.png?h=deb8ff18d9d3914938433b2bdafef6a4)
![](https://cdn.myportfolio.com/bd192764-6e59-49dc-8e4b-f2ac6a4e97df/4fe5f602-1b51-421c-963c-d723833571b8_rw_1920.gif?h=88dce0b65957df39253de08b39401a44)
![](https://cdn.myportfolio.com/bd192764-6e59-49dc-8e4b-f2ac6a4e97df/e91312bd-ec1e-4f0b-9acf-c707f1c3ce33_rw_1920.png?h=2483d75324d8bb2599827dcf2e9e4545)
Coordinació / Coordination: @rubioclotet
Direcció d'art, disseny i producció / Art direction, design and production: @parteedesign
Fotografia / Photo: @xeviabrilphoto
Vídeo / Video: @xumariroca
Elaboració plats / Dish making: @cook_id
Direcció d'art, disseny i producció / Art direction, design and production: @parteedesign
Fotografia / Photo: @xeviabrilphoto
Vídeo / Video: @xumariroca
Elaboració plats / Dish making: @cook_id